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Sun, Apr 04, 2004 - Page 12　News List

Man behind `Girls Gone Wild' has brand expansion on his mind

A 31-year-old entrepreneur who made millions from a video series in which students are encouraged to expose themselves to the camera now wants to apply his formula to restaurants, clothes, music and movies

NY TIMES NEWS SERVICE , DAYTONA BEACH, FLORIDA

Her bravado faltered only when asked if she had told her parents.

"They don't need to know," she said.

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