Home / Business Focus
Sun, Aug 04, 2002 - Page 12 News List

When two guys are flavors of the month, they sell a lot of ice cream

Garlic ice cream might sound like a tough sell, but ever since `People' magazine put the Becker brothers on its best bachelors list, their business has boomed

By Sarah Kershaw  /  NY TIMES NEWS SERVICE , NEW YORK

"The litmus test is that they must be single and doing something interesting, at the top of their game," Dubin said. "And we try to find a good mix. There are celebrities who don't have it all, and then there are the guys right next door, right under your nose."

For the most part, the brothers do not seem to mind the explosion of overtures -- or all the buzz about their business.

Truth be told, the Becker brothers said they were not having a whole lot of trouble meeting women before. As it turns out, ice cream is an excellent icebreaker.

"People come in to get ice cream to forget about reality," said Bruce Becker. "One lick can change anybody's mood. You just don't have this with burgers and fries."

This story has been viewed 4092 times.
TOP top