"Terry must be asking why Yahoo has helped build what could be one of its greatest competitors," said Evan Thornley, the chief executive of LookSmart, a Google competitor.
Meanwhile, other companies are not willing to concede the search quality game to Google. One of them, Ask Jeeves, has acquired Teoma, a search service developed at Rutgers University. And last month, LookSmart bought WiseNut, a South Korean-backed search technology firm. "The history of search is that pundits declared the winner at the end of every lap," Thornley said.
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