He has found time to sit down with the corporate heads of drug companies Merck & Co and Bristol-Myers Squibb Co to discuss making it easier and cheaper for countries to gain access to expensive AIDS drugs.
"I don't think they [the big pharmaceutical companies] are the bete noir that all my friends think. I think they need to make profits, we need to do research," Bono said.
"I think the outside finally came inside," Charles McLean, chief spokesman for the World Economic Forum, told reporters at a news briefing on Friday referring to Bono's move from protest gadfly to man of the moment.
Moving easily from the rarified world of the high and mighty, Bono is headed to New Orleans to appear with U2 as the main attraction during the halftime celebrations at the Super Bowl, the US football championship.
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