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Tue, Jan 29, 2002 - Page 19 News List

Direct sales paying off for Compaq

The US computer maker's efforts to sell PCs online and over the phone have resulted in higher profit margins

NY TIMES NEWS SERVICE , NEW YORK

But it remains to be seen whether Compaq can make such hopes materialize, Kunstler said, particularly because Dell remains a formidable competitor.

"Dell has a history of doing direct selling, and they can withstand quite a bit of margin pain over a long time," he said. "So I don't want to disparage Compaq's efforts, but they've got some distance to go."

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