Even while trying to improve, Nielsen says its current data system is more than adequately accurate.
"When we tell CBS that X millions of men 18 to 49 are watching Everybody Loves Raymond, that's a very good estimate," Dimling said. Still, he said, "we have a commitment to do everything we can to improve the quality of the data we provide." And Whiting is the right person to lead Nielsen through the vast changes that television is about to face, he said.
Network executives and television analysts agree. "Every transition is an opportunity for a new administration to come in and look at things with fresh eyes," Wurtzel said. "I'm hoping that Susan will do that."
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