The goal, here as elsewhere, is to persuade more people to subscribe and to get subscribers to talk more. Analysts think it will work.
"The industry has achieved a sustainable level of maturity and is likely to maintain its high growth prospects," said Desai, the Gartner Group analyst.
Many average Indians agree.
"Life without a mobile phone," said Karthikeyan, the Cochin fisherman, "is unthinkable."
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