Farglory Hotel Co (遠雄悅來大飯店) aims to boost profitability this year by attracting more independent visitors, which may help raise its average room rates.
The company, a unit of Farglory Group (遠雄企業集團), operates a luxury hotel with nearly 400 rooms in Hualien County and recently launched a small-scale renovation.
“We hope free and independent visitors will account for 70 percent of the hotel’s total customers this year, from 65 percent recorded last year,” company president Anthony Wang (王慶祺) told an investors’ conference yesterday.
Wang said independent visitors may contribute more revenue than group visitors and help raise rates.
That could be a major growth driver for Farglory, as the hotel basically expects to maintain a steady business model without any major expansion plans over the next two years, Wang said.
Net profits last year reached NT$65.18 million (US$2.13 million), or NT$0.68 per share, up 4.1 percent from the NT$62.61 million, or NT$0.66 per share, recorded in 2012, the company said in a statement.
The board of directors has proposed a NT$0.55 cash dividend per share, according to stock exchange filing data.
The company will launch its hotel management business by cooperating with four other hotels under construction by the Farglory Group, including one in Taipei and one in Jiaosi Township (礁溪), Yilan County, that will be the next to open.