Yulon aims to sell 16% more cars

CROSS-STRAIT TRADE::Yulon Group said it expects new cars launched at the end of last year to become popular among consumers with increased spending power

By Camaron Kao  /  Staff reporter

Wed, Feb 12, 2014 - Page 14

Yulon Group (裕隆集團) aims to increase its vehicle sales in Taiwan and China by about 16 percent annually to 286,500 units this year, as it plans to launch more models to boost demand amid a recovering economy, a company executive said yesterday.

Last year, the group sold 246,000 cars in both countries, Yulon vice chairman Chen Kuo-rong (陳國榮) told reporters yesterday.

The increased sales will help boost the group’s revenue by more than 11 percent to NT$350 billion (US$11.55 billion) this year, from NT$315 billion last year, Chen said.


The group, which includes Yulon Motor Co (裕隆汽車), China Motor Corp (中華汽車), Yulon Nissan Motor Co (裕隆日產) and Luxgen Motor Co (納智捷汽車), set a target to sell 106,500 cars in Taiwan this year, up 13.82 percent from 93,570 units last year, Chen said.

Yulon aims to have a market share of between 26.63 percent and 28.78 percent in the nation’s auto market this year, or a total of between 370,000 and 400,000 units.

The group is to benefit from the popularity of new cars it launched at the end of last year and higher consumer spending, the group said.

China Motor, which distributes Mitsubishi sedans and own-brand CMC commercial vehicles, aims to sell 46,500 cars this year — up 10.56 percent from about 42,060 units last year — with half of the figure expected to come from the commercial vehicle segment, China Motor vice president Chien Ching-wu (錢經武) said.


Yulon Nissan, which sells Nissan and Infiniti cars, plans to distribute 45,000 cars this year, up 2.25 percent from 44,010 cars a year ago, Yulon Nissan chairman Tsay Wen-rong (蔡文榮) said.

Luxgen aims to sell 15,000 cars this year, or double the 7,500 units it sold a year earlier, the group said.

In China, the group plans to sell 45,000 units of Luxgen cars via its subsidiary Dongfeng Yulon Motor Co (東風裕隆), it said. The figure would mean a 37.2 percent growth from last year’s 32,800 units.

South East (Fujian) Motor Corp (東南汽車), a joint venture between Mitsubishi Motors, China-based Fujian Motor Industry Group (福建省汽車工業) and China Motor, aims to sell 135,000 cars this year, up from 121,000 cars last year, the group said.

Yulon Motor owns 50 percent of Dongfeng Yulon’s shares, while China Motor owns 25 percent of South East (Fujian) Motor’s shares.