Taiwan Business Quick Take

Staff writers, with CNA

Tue, Jan 14, 2014 - Page 14


Red Rice sells out again

Chinese handset maker Xiaomi Corp’s (小米) Red Rice smartphones saw sizzling hot sales in Taiwan again on Monday, with 20,000 units sold out within a minute. In the fourth round of bulk online sales in Taiwan since its debut last year, the phone took only 54 seconds to sell out this time. A total of 48,000 units have been sold in Taiwan, according to the company. The low-cost model costs just NT$3,999 (US$135) in Taiwan, despite robust specifications that include a 1.5GHz quad-core processor from Taiwan’s MediaTek Inc (聯發科), a 4.7-inch screen with a pixel density of 312 pixels per inch and an 8-megapixel camera. In December, it took just 9 minutes and 50 seconds to sell all 10,000 smartphones on offer.


Asustek No. 2 in Japan

Asustek Computer Inc (華碩) was ranked as the second-largest PC vendor in Japan last year, thanks to its tablet sales, according to data from the Tokyo-based research firm BCN Inc. BCN, which tracks retail sales of consumer items in Japan, found that Asustek held a 16.1 percent share of Japan’s PC market last year — including notebooks, desktops and tablets — second only to Apple Inc’s 19.1 percent. In third to fifth places were Japanese companies NEC Corp with a 15.9 percent share of the market, Toshiba Corp with 13.2 percent and Fujitsu Ltd with 12.2 percent.