LG expecting Nexus 5 to boost its share of market

Staff writer, with CNA

Fri, Nov 15, 2013 - Page 13

LG Electronics Inc said yesterday the Taiwan launch of its Nexus 5, which was produced in partnership with Google Inc, would help to boost its market share.

The South Korean company captured only a 3 percent share of Taiwan’s smartphone market in September, but that figure grew to 4 percent last month after its flagship LG G2 went on sale, said Jackie Kim, director of mobile business at LG’s Taiwan branch.

With the arrival of the Nexus 5, the Seoul-based company is targeting a 5 percent share by the end of the year and a seat among the nation’s top five vendors, up from sixth place, Kim said.

The co-branded smartphone will be available today in Far EasTone Telecommunications Co (遠傳電信) stores starting at a price of NT$14,900 (US$504).

That means the Nexus 5 will retail at a lower price than its competitors the iPhone 5C, which sells for NT$18,900, and the HTC One Mini at NT$15,900, but at the same price as the Samsung S4 Mini.