HTC announces One Max specs ahead of its launch

Staff writer, with CNA

Tue, Oct 15, 2013 - Page 14

HTC Corp (宏達電) announced the specifications for its long-rumored HTC One Max — a supersized version of its flagship HTC One — yesterday, ahead of its official launch in China.

One Max is HTC’s first Android-based “phablet” device, which is a portmanteau of smartphone and tablet.

Its specifications largely meet consumer and industry expectations, including a 5.9-inch full-HD 1,080 pixel display, 2 gigabytes of internal memory, a massive 3,300 milli Amp hour (mAh) battery and a fingerprint scanner.

Despite rumors that One Max will pack a hearty 2.3 gigahertz (GHz) processor, the company said the device runs on a Snapdragon 600 1.7GHz quad-core processor from Qualcomm Inc.

“The addition of the HTC One Max means that we now have an HTC One phone for everyone. The family has been built on quality and game-changing innovations and the HTC One Max is certainly no exception,” HTC chief executive officer Peter Chou (周永明) said in a statement.

With an upgrade to the HTC Sense 5.5 user interface, the HTC One Max can “do everything you want, and more, without compromise,” Chou said.

After HTC launches the new smartphone in China today, the new device will hit Hong Kong tomorrow, and start its sales in Taiwan with an event in Greater Kaohsiung on Friday, the Taoyuan-based company said.

HTC hopes the launch of the One Max can help the company turn its fortunes around after its consolidated revenues of NT$47 billion (US$1.6 billion) for the third quarter fell short of its forecast range of between NT$50 billion and NT$60 billion. That dip translates into a net loss of NT$2.97 billion, or NT$3.58 per share, for last quarter.

HTC shares ended flat at NT$126 yesterday, outperforming the TAIEX, which fell 0.9 percent.