Total car sales rise sharply after Ghost Month’s slow trade

By Camaron Kao  /  Staff reporter

Wed, Oct 02, 2013 - Page 14

Total car sales rose 35.8 percent last month from the previous month after Ghost Month ended on Sept. 4, the latest industry data showed. Local consumers often refrain from buying cars during Ghost Month.

Sales of new vehicles were 28,941 units last month, up from 21,306 units the previous month, statistics showed. The number was up 31.6 percent from a year ago because the Ghost Month, the seventh month of the lunar calendar, fell mostly in September last year.


From January through last month, total car sales were 272,542 units, down 0.7 percent from a year ago, the industry data showed.

Hotai Motor Co (和泰汽車), which distributes Toyota and Lexus models in Taiwan, sold 8,540 cars last month, accounting for 29.5 percent of the market share, according to the data.

Yulon Nissan Motor Co (裕隆日產) was the runner-up by distributing 3,494 cars last month, accounting for 12.1 percent of market share, and it was followed by China Motor Corp’s (CMC, 中華汽車) 2,992 cars sold last month, which translates to a market share of 10.3 percent.


Honda Taiwan Co Ltd (台灣本田) sold 1,915 units last month, up 66.2 percent from a month ago and up 106.1 percent from the previous year, led by strong sales of the CR-V sports utility vehicle (SUV).

Honda Taiwan spokesman Chen Chun-liang (陳俊亮) said the company is confident of reaching its sales target of 24,000 cars this year.