Restaurants see record revenues

SUMMER SIZZLE::Wowprime and Tai Tong revenue surged on Father’s Day and the peak summer season, while Gourmet Master’s revenue was 15% higher than last year

By Amy Su  /  Staff reporter

Wed, Sep 11, 2013 - Page 14

Two major restaurant operators in Taiwan saw their revenues last month rise to their highest-ever levels, bolstered by seasonal demand led by Father’s Day and the second month of summer school vacation.

Wowprime Corp (王品集團), which owns 14 restaurant chains with a total of 314 outlets in Taiwan and China, saw consolidated sales last month hit a record-high level of NT$1.51 billion (US$50.74 million), up 16.15 percent from a month earlier and 23.06 percent from a year earlier, the company said in a statement.

Accumulated revenue for the first eight months of the year rose by 20.5 percent from a year ago to NT$9.85 billion, company figures showed. It was the second consecutive month Wowprime saw its consolidated sales reach record highs, driven by strong seasonal demand during the summer — a traditional peak period for restaurant operators, driven by the summer vacation.

Father’s Day on Aug. 8 also generated business for Wowprime, which cited strong demand from celebrations.

Tai Tong Food & Beverage Group (TTFB, 瓦城泰統集團), which operates three restaurant chains with more than 50 outlets across the nation, also posted record-high consolidated sales last month.

The company posted NT$226.55 million in consolidated sales last month, a jump of 27.6 percent from a year earlier and 9.87 percent from July, the company said in a statement last week.

In the first eight months of the year, consolidated revenue totaled NT$1.53 billion, up 17.3 percent from a year ago, the statement said.

The group, which operates three brands — Thai Town Cuisine (瓦城泰式料理), Very Thai Restaurant (非常泰) and 1010 Hunan Cuisine (1010湘辣料理) — is looking to enter the Chinese market by launching its first Thai Town outlet in Shanghai at the end of next month.

Gourmet Master Co (美食達人), which operates the 85°C (85度C) bakery-and-coffee chain that has outlets in Taiwan, China, Hong Kong, Australia and the US, reported NT$1.32 billion in consolidated revenue last month, up 15 percent from a year ago and 12 percent from a month ago, the company said in a statement yesterday.

Accumulated revenue in the first eight months rose by 12 percent from a year ago to NT$9.68 billion, company statistics showed.

It was the fourth consecutive month the company saw year-on-year growth in consolidated revenue expand from a month earlier, mainly due to stronger same-store sales in China and contributions from a newly launched outlet in the US, the statement said.