YouTube urges Taiwanese providers to protect content

Staff writer, with CNA

Fri, Aug 23, 2013 - Page 14

YouTube, Google Inc’s video sharing Web site, wants more Taiwanese content providers to sign up for a system that identifies video and music uploads that may infringe on their copyrights, a company executive said yesterday.

YouTube has invested more than US$60 million in its Content ID system, which matches a rights owner’s content against user uploads on the site, said Yeh Chia-wei, a technical account manager at YouTube.

When the Content ID identifies a match between the video and another one in its database, it applies the policy chosen by the content owner — blocking the infringing video, tracking views of the video, or putting an advertisement on it to share revenue with the copyright holder, Yeh said.

“With Content ID, we are able to encourage more content creators to allow the legal use of their copyrighted videos,” he said.

“We also expect the participation of more Taiwanese content owners who are ready to upload their copyrighted videos to YouTube, but have had problems managing them,” Yeh said.

As of November last year, more than 4,000 partners had used Content ID, including movie studios and record labels, he said.