Facebook on Wednesday began letting people share social network posts at blogs or other spots on the Internet.
An Embedded Posts feature being tested out at CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable Web sites lets Facebook members broadcast posts in real-time to broader online audiences.
“We are beginning to roll out Embedded Posts to make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the Web,” Facebook software engineers Dave Capra and Ray He said in a blog post.
“When embedded, posts can include pictures, videos, hashtags and other content,” they said.
“People can also like and share the post directly from the embed,” the engineers added.
People’s Facebook posts which have been set to allow public sharing can be fired off to blogs or selected outside Web sites, with the list of venues to grow quickly, according to the engineers.
Examples given by Facebook included an official British Monarchy Page publishing a picture of the Duke and Duchess of Cambridge with their newborn son.
“Every day, public figures, journalists and millions of regular people share their thoughts on what’s happening around the world on Facebook publicly,” Capra and He said.
“Many journalists post detailed commentary about world events from their Facebook timeline,” they said.
The Twitter-style feature is being added as California-based Facebook works to expand its presence on the Internet and its appeal to members increasingly accessing the Internet on the go with smartphones or tablets.
Shares in Facebook on Wednesday finally climbed out from the wreckage of its much-hyped, but quickly panned stock market debut more than a year ago.
The shares traded slightly above their initial US$38 public offering price for the first time since their debut amid much fanfare in May last year.
The shares retreated, however, to end official trading at US$36.80 on Wednesday.
Facebook has been on an upward cycle since releasing earnings a week ago that showed a big jump in mobile advertising revenue.
Shares have rocketed more than 40 percent since the earnings release.
The rally has been seen by some analysts as a turning point for the company, though more skeptical experts believe tricky curves need to be negotiated on the road ahead.