HTC Corp (宏達電) is setting up a new unit for “emerging devices” that will focus on innovation and global distribution strategies, the Wall Street Journal (WSJ) reported on Sunday.
The company will place its president for North America, Mike Woodward, in charge of the new unit, the report said, citing an internal e-mail sent on Sunday by chief executive Peter Chou (周永明).
Chou did not offer details about the new business unit in the e-mail, the newspaper said.
The new unit and Woodward’s appointment are part of the company’s latest reorganization, which includes putting Jason Mackenzie, president of global sales, back in charge of its operations in the US, according to the e-mail.
Mackenzie had served as president of North America and Latin America before taking over as head of global sales and marketing in 2011, the WSJ report said.
Separately, HTC maintained its leading position in the nation’s mobile phone market last month, although its market share of 35.4 percent edged down slightly from the previous month, according to the latest market survey results.
Samsung Electronics Co ranked second, with a market share of 27.7 percent, while Sony Mobile was third, securing a 14.8 percent share.
Apple Inc ranked fourth with a 7.8 percent share, while Nokia Corp replaced Taiwan’s Asustek Computer Inc (華碩) as the fifth-best-selling brand, with a 2 percent market share.