HTC joins wireless power technology industry alliance

Staff writer, with CNA

Mon, Apr 22, 2013 - Page 14

Taiwanese smartphone maker HTC Corp (宏達電) has joined the Power Matters Alliance (PMA), a global industry group dedicated to wireless power technologies, as part of the company’s efforts to integrate more wireless charging solutions into its devices.

HTC, South Korea’s LG Electronics Inc and Samsung Electronics Co have become the latest members of the wireless charging alliance, marking a 10-fold increase in membership in the past five months, PMA said in a statement on Thursday.

Other major alliance partners who have already supported its standard include Canadian handset maker BlackBerry, and China’s ZTE Corp (中興) and Huawei Technologies Co (華為).

“We want to welcome HTC, LG and Samsung to the PMA,” said Jeff Howard, an alliance board member and vice president of mobile devices and accessories at AT&T Inc, the second-largest US mobile carrier.

“In an effort to move toward making this a reality for consumers worldwide, and in direct support for the public ecosystem roll out led by Powermat, we have asked our device suppliers to integrate PMA-certified wireless charging solutions by 2014,” Howard said in the statement.

Founded in March last year by wireless charging start-up Powermat Technologies Ltd and household products maker Procter & Gamble Co, PMA received support in October last year from AT&T, search giant Google Inc and coffee chain Starbucks Corp.

PMA is one of the standards for wireless charging in public areas in the US, where more than 1,500 charging spots based on the PMA-certified solutions have been deployed across a growing number of Starbucks coffee shops, airports and shopping malls, the statement said.

Two other major global standards for wireless charging are the Qi standard, certified by the Wireless Power Consortium, and the Alliance for Wireless Power standard, promoted by Samsung and US chipmaker Qualcomm Inc.