Following on from the success of its 60-inch LCD TVs, Hon Hai Precision Industry Co Ltd (鴻海精密) — which makes iPhones and iPads for Apple Inc and televisions for Sony Corp — yesterday launched a new 40-inch LED monitor in collaboration with local telecoms and multiple-system operators.
The 40-inch LED monitor is the second product using flat screens from Sharp Corp’s 10th-generation LCD plant in Sakai City, Japan, representing the latest effort by Hon Hai chairman Terry Gou (郭台銘) to help Sharp Display Products Corp (SDP), which operates the factory, turn a profit by reducing inventories.
Gou and several Hon Hai subsidiaries own a 46.5 percent stake in SDP, while Sharp and Sony hold 46.5 percent and 7 percent stakes, respectively.
The Taiwanese company signed a contract with Sharp in March last year to purchase half of SDP’s output.
The nation’s leading telecoms operator, Chunghwa Telecom Co (中華電信), and cable TV system operator Kbro Corp (凱擘) will offer the 40-inch full high-definition LED monitor in Taiwan.
“We have sold about 1,000 units of Hon Hai’s 60-inch LCD TVs a month since November last year,” Kbro’s chief operating officer Jessica Hsu (許芝蘭) said in a statement yesterday.
“We expect the new 40-inch monitor will be as popular as the 60-inch TV because 40-inch monitors are standard in the Taiwanese digital TV market,” Hsu said.
The 40-inch monitor will be available on April 22 for NT$8,800, (US$267) bundled with Kbro’s TV service package for a minimum monthly fee of NT$299 for two years.
However, consumers will have to add a TV tuner to transform the monitor into an average smart TV that can support an Internet connection.
Hsu said she expects Kbro’s digital content penetration rate to rise to 50 percent by the end of this year from 30 percent.
Chunghwa Telecom, which has sold more than 10,000 Hon Hai 60-inch LCD TVs over the past five months, said the 40-inch monitor would cost its subscribers a minimum monthly fee of NT$359 for its Internet TV services and fiber optic Internet connection on a two year contract.
Meanwhile, Hon Hai yesterday said lower manufacturing costs caused by the weaker Japanese yen had allowed it to reduce the price of its 60-inch TV by NT$5,000 to NT$33,800, for both Chunghwa Telecom and Kbro subscribers.
Customers who have already bought the 60-inch TV will receive a cash refund or a gift coupon worth NT$5,000, according to a press release.
Hon Hai said it is committed to developing more large-size TVs in the future.