LG to release full HD smartphone in S Korea

HIGH DEFINITION::LG’s Optimus G Pro features a 5.5-inch screen that packs more than 2 million pixels, or twice as many as other brands with HD screens


Tue, Feb 19, 2013 - Page 15

LG Electronics Inc said yesterday its new smartphone with a full high-definition screen would go on sale in South Korea this week, before hitting shelves in Japan in April.

The Optimus G Pro smartphone features a 5.5-inch screen that packs more than 2 million pixels, or twice as many as smartphones with HD screens.

The new Android-powered smartphone sports other upgrades, including a camera that can shoot full HD videos and photographs.

The South Korean company, Sony Corp, HTC Corp (宏達電) and other manufacturers are trying to make high-resolution screens a key feature in their new smartphones this year.

Full HD screens are more common in televisions, but smartphone makers began to embrace them this year amid cutthroat competition. One in every two smartphones is made by Samsung Electronics Co or Apple Inc, creating a hardscrabble fight among second-tier producers.

LG executives said their goal was elevating the reputation of the Optimus brand after turning around the company’s mobile communications business following years of losses.

The Optimus G Pro is available at 968,000 won (US$894) in South Korea without a mobile carrier contract.

The model will be on display at the annual mobile fair in Barcelona, Spain, which starts next week.

Once the world’s third-largest mobile phone producer, LG was the No. 5 mobile phone producer by shipments last year after Samsung, Nokia Corp, Apple and ZTE Corp (中興), market research firm International Data Corp said.