India is on track to approve a bid by Swedish furniture giant IKEA to open its trademark blue-and-yellow stores in the country as it seeks big new markets for its flat-pack products, a minister said.
Last month the Foreign Investment Promotion Board rejected 15 of IKEA’s 30 product lines, underscoring the regulatory hurdles faced by foreign stores hoping to enter the Indian market.
However, after complaints from IKEA over the curbs, Indian Commerce Minister Anand Sharma said late on Wednesday that the government has taken a “favorable view” of its request and the process of formal approval is under way.
IKEA had told the Indian government the company must be allowed to retain its “global model” in India, retailing all of its products and running its in-store restaurants as it does in every country where it has operations.
“We accept their global model,” Sharma said in a statement, adding: “We see no reason why their global model has to be changed in any manner.”
The investment panel is due to take up IKEA’s new proposal at a meeting next week.
IKEA’s entry into India — it has pledged to invest US$1.9 billion in coming years — is being closely watched as a test case for how a large foreign corporation negotiates India’s byzantine rules and red tape.
The government in September announced a string of pro-market and investor-friendly reforms that relaxed or removed barriers to foreign retailers.
IKEA hopes to open 25 stores in India through a 100 percent-owned unit, Ingka Holding, as part of a wider push into emerging markets like China and Russia.
IKEA said in an e-mailed statement yesterday that it had no immediate comment on Sharma’s statements and it was awaiting the outcome of government deliberations on its application.
However, it added that it was “confident that the Indian government will support IKEA’s application as per the IKEA concept.”