Japanese budget airline to launch service in Taiwan

LADIES’ CHOICE::The airline said it would focus on female passengers, who it said often made the decisions on travel arrangements, and follows the entry of Scoot last month

Staff writer, with Agencies

Thu, Oct 11, 2012 - Page 13

Peach Aviation, a low-cost carrier based in Japan, said on Tuesday that it would make its debut in Taiwan on Tuesday next week, becoming the 11th foreign budget airline operating in Taiwan.

The company, which was founded last year and is Japan’s first low-cost carrier, said that it would operate one service per day between Osaka and Taipei until Dec. 15, after which it would offer two daily flights.

The airline said it aimed to tap into the low-cost aviation market in Taiwan amid an increase in travel between the two countries.

“We will especially focus on the needs of female travelers as we know they are often the decisionmakers in travel arrangements,” Peach Aviation chief executive officer Shinichi Inoue said at a press conference in Taipei.

For instance, the airline will offer Peach Danishes on the plane for ¥300 each, because the pastry has become popular among the airline’s female passengers, Inoue said.

A joint venture between All Nippon Airways and First Eastern Investment Group in Hong Kong, the carrier will offer one-way fares ranging between NT$2,780 and NT$10,780, depending on market demands.

Inoue said he was expecting flight capacity to reach at least 70 percent, and said that the company did not rule out launching more Japan-Taiwan routes in the near future.

Initial response to the Japanese no-frills company has been positive, according to Inoue, who said that more than 85 percent of the seats on its inaugural flight have been booked.

Peach Aviation’s attempt to explore market potential in Taiwan is the latest such venture recently by a foreign low-cost carrier.

Singapore-based Scoot Airlines launched operations in Taiwan last month.