Bicycle export prices rise to offset falling demand

Staff writer, with CNA

Sat, Aug 25, 2012 - Page 14

The average price of Taiwan’s bicycle exports increased to boost their total sales value in the first seven months of this year, helping offset the impact of falling bike exports as a result of the global economic slowdown, statistics showed yesterday.

According to statistics released by the Taiwan Bicycle Exporters’ Association, the average selling price of locally made bicycles shipped overseas rose 8.5 percent from a year earlier to US$384.81 (NT$11,525) in the past seven months.

As a result, the export value of bicycles during the period gained 4.2 percent year-on-year to reach US$945.62 million, even though the number of exported units fell 3.96 percent to 2.46 million units, the association said.

The association said the increase in the average selling price reflected Taiwanese bicycle makers’ efforts to manufacture high-end products by improving quality.

In the first seven months, the EU was the largest importer of Taiwanese bicycles after buying 1.43 million units, down 12.51 percent from a year earlier as lingering debt problems impacted the region’s consumption, the association said.

However, the value of bicycles sold to the EU during the same period rose 3.01 percent to US$430 million with the average selling price up 17.74 percent, the association said.

The statistics indicated the value of Taiwanese bicycles sold to North America went down 5.34 percent from a year earlier to US$238 million with the average selling price falling 9.5 percent.

The number of Taiwanese bicycles shipped to North America rose 4.69 percent from a year earlier to 461,995 units, according to the statistics.

The value of Taiwanese bikes exported to China in the seven-month period rose 287.88 percent to US$24 million, while the number of locally-made bikes rose 298.55 percent to 49,995 units, the association said.