Disneyland in Hong Kong says growth steady over holiday

BLOOMBERG

Mon, Feb 19, 2007 - Page 6

Hong Kong Disneyland, a theme park owned by Walt Disney Co and Hong Kong's government, said its business has been growing "very steadily" during the Lunar New Year holiday.

"We've seen steady growth in the past three weeks," in the number of visitors, group managing director Bill Ernest said yesterday at a press briefing in Hong Kong.

"In the week before last, 66 percent of our guests came from mainland China, larger than last year and the average of about 50 percent."

Hong Kong Disneyland drew 5.2 million visitors in its first year of operation.

It is trying to rebuild its image after complaints the park is too small and a ticketing policy that forced it to turn away thousands of visitors during last year's Lunar New Year holiday.

"From Feb. 17 to Feb. 24, you have reserved admission into the park," Ernst said.

"That's the big difference from last year," he said.

Hong Kong Disneyland opened on Sept. 12, 2005. The park has declined to disclose earnings.

"Our annual pass sales have now exceeded 40,000 for this year and that is a real good indication of business here," Ernst said.