SHAREABLE BEAUTY

Fu Jie, 28, tries out makeup products in a “shareable makeup” pod operated by 17Beauty at a shopping mall in Beijing on Thursday. The pods are the latest fad to enter China’s large sharing economy, aimed at young Chinese urban women on the go. Start-up 17Beauty operates about 50 such booths in Beijing, Shanghai, Wuhan and Guangzhou. Customers have to scan a QR code to enter the booth, which usually features a dressing table, chair, mirror and an array of cosmetics and beauty products of local and international brands. It costs 28 yuan (US$4.14) per 15 minutes to use a booth, while local cosmetics companies pay 1,500 yuan per month to have their products featured. Customers also have the option to buy the products online by scanning a QR code.Jan 27, 2019

Photo: EPA-EFE

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