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The Big Texan Steak Ranch in Amarillo, Texas, July 6. The Big Texan, a 450-seat restaurant, is a Route 66 attraction which does a bustling business, drawing customers with their free 2kg steak dinner contest promotion. Anyone who can eat the entire steak dinner, which includes baked potato, salad, shrimp cocktail and roll within a one-hour time limit gets the dinner for free. Challengers are required to pay the dinner's price of US$55 in advance, and are refunded the money if they finish the entire dinner within one hour. Approximately 30,000 people have taken the challenge since 1960, with some 4,800 people have succeeded, according to the restaurant. The restaurant industry is one area of the US economy which has weathered recent economic upheavels relatively well.
PHOTO: AFP
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