Mon, Sep 10, 2018 - Page 16 News List

Citibank embraces three-stage creativity initiative

EMPOWERING COMPASSION:The bank has pioneered a second-hand toy stop-motion animation camp

In addition, Citibank Taiwan combined these second-hand toys with audio-video creative works and pioneered the nation’s first camp for stop-motion animation. As part of the charity drive, video and image creation classes were held in New Taipei City, Taoyuan, and Kaohsiung, with 113 children participating in the creation of 62 animated movies. Through the unbridled creativity of these children, toys were transformed into real-life actors and actresses before the lens. An award ceremony for these animation masterpieces was held on Friday.

Taiwan Toy Library Association chairman Yeh Kuo-fang (葉國芳) said: “Audiovisual creation has become a necessary communication skill for the young generation in Taiwan. Pioneering the use of second-hand toys to create stop-motion animation represents the idea of the circular economy in an educational and entertaining way, and it also brings the positive impact of technology into full play as it uses cellphones and tablets to further expand the influence of second-hand toys.”

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