Tue, Mar 27, 2018 - Page 10 News List

JPMorgan brings Amazon’s Alexa to US trading floors

Bloomberg

“Alexa, ask JPMorgan what the price target for Apple is.”

It is a request that JPMorgan Chase & Co institutional clients can now get quickly answered through Amazon.com Inc’s ubiquitous voice-activated assistant.

The bank and the e-commerce giant have partnered to provide JPMorgan’s Wall Street users with another way to access its research.

Alexa is able to send analysts’ reports and related queries, and the bank is testing other features, such as providing prices on bonds or swaps, said David Hudson, global head of markets execution for the New York-based bank.

Voice assistants are “clearly becoming something people are habituated to in their lives,” Hudson said. “It’s about taking information that’s somewhere in the bank, that someone has to generally go and look for, or which is time-consuming or requires authentication to get, and putting that to you in another channel.”

As clients’ habits evolve, firms have been finding ways to adapt popular retail technologies for the business world. While JPMorgan is one of the first to push the Alexa virtual assistant to institutional shops, other banks have been using the service in their consumer operations.

New York Life Insurance Co is among financial companies building programs that use Alexa as a tool for employees.

Customers are becoming increasingly willing to use voice assistants to monitor accounts, according to a survey conducted last year by Bain & Co.

While 6 percent of US respondents now use the technology, 27 percent are open to it, according to the consultant.

Capital One Financial Corp. was the first bank to allow customers to manage credit card and bank accounts through the voice assistant, and the lender has slowly expanded its Alexa service, allowing people to ask questions like how much they spent on Amazon last week.

New York Life is to start rolling out Alexa features to its 12,000 agents later this year to help them get quick details on policies and prepare for meetings, said Mark Madgett, who leads the insurer’s field force of agents.

That means the agents can ask Alexa to figure out how much life insurance a customer has or the value of those policies, or to catch them up on the latest products the firm is offering, he said.

“This is a very complicated business,” Madgett said. “When I started 32 years ago, I had five products that I could help solve problems with. Today there are thousands of permutations around financial solutions.”

JPMorgan’s automated service, known in Amazon verbiage as a “skill,” is the latest shared project for the biggest US bank and the world’s largest online retailer.

Amazon already leases cloud-computing power to JPMorgan and has asked the bank to compete in creating new products including a small-business credit card for its customers.

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