Gourmet Master Co (美食達人), best known for its coffee shop and bakery chain 85°C (85度C), yesterday said it expects a 10 percent increase in sales of mooncake gift boxes for the Mid-Autumn Festival.
The promotion period for Mid-Autumn Festival gift boxes usually runs for about two months — from the middle of July to the middle of September, the company said, adding that it expects to sell about 90,000 boxes this year.
The festival falls on Sept. 15 this year.
To boost sales, Gourmet Master has launched nine types of gift boxes, targeting both corporate and retail customers, it said.
To cater to vegetarian consumers — who are estimated to number 2.8 million, or about 12 percent of the nation’s population — the company has created mooncakes made of kumquat and cranberries, it said.
Buyers who pre-order nine gift boxes before Sept. 15 get a 15 percent discount, it said.
With the discount, the gift box prices range from NT$240 to NT$770.
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