McDonald’s Japanese business said it is working with the developers of Pokemon Go as they bring the hit Nintendo Co game to the country.
McDonald’s Holdings Co, the fast-food giant’s affiliate in Japan, expects to start collaborating with Pokemon Go soon, according to a statement responding to news reports.
Developers are working intensely on the Japanese version of the smartphone-based game so that it runs smoothly, the company said.
Photo: AP
Earlier this week, the company announced it would feature figurines based on Pokemon characters such as Pikachu in its Happy Meals.
Pokemon Go, which spurs players to venture into the real world and “catch” creatures using their smartphones, has sparked a worldwide frenzy. McDonald’s Japanese business is forecasting its first annual sales gain in eight years, as the company recovers from a series of food scandals.
The game, which can be downloaded for free to users’ smartphones, may help retailers and restaurants attract customers into their establishments in search of virtual creatures.
The Wall Street Journal earlier reported on McDonald’s collaboration with Pokemon Go, saying its restaurants in Japan would serve as key locations for players.
For now, McDonald’s will not offer any Pokemon figurines with Happy Meals at its US locations, said Lisa McComb, a spokeswoman for the Oak Brook, Illinois-based chain.
“We’re focused on The Secret Life of Pets and there are no Pokemon-themed toys planned at this time in the US,” McComb said.
Separately, Chinese billionaire Wang Jianlin’s (王健林) Legendary Entertainment LLC will team up with the developers of the popular Pokemon Go game to make a live-action film based on the creatures.
Legendary, which is partnering with The Pokemon Co, will begin production next year for the movie, which will feature Detective Pikachu, according to a statement from the companies on Wednesday.
Toho Co will distribute the movie in Japan and Comcast Corp’s Universal Pictures will do so internationally, according to the statement.
Legendary, a unit of Wang’s Dalian Wanda Group Co (大連萬達集團), is seeking to be the latest beneficiary of the frenzy surrounding Pokemon Go. The game’s popularity has led shares of Nintendo to nearly double this month, making it the best-performing stock on the MSCI World Index.
Since Pokemon was first introduced in Japan in 1996, more than 279 million video games based on the characters have been sold worldwide.
Meanwhile, Apple Inc stands to rake in US$3 billion in revenue from the Pokemon Go craze in the next one to two years as gamers buy “PokeCoins” from its app store, brokerage Needham & Co said.
Pokemon Go can be downloaded for free, but iPhone users can use PokeCoins to purchase additional features.
A pack of 100 PokeCoins costs US$0.99 in Apple’s app store, but the price can go up as much as US$99.99 for a pack of 14,500.
“We believe Apple keeps 30 percent of Pokemon Go’s revenue spent on iOS devices, suggesting upside to earnings,” Needham analyst Laura Martin wrote in a client note on Wednesday.
Pokemon Go, which has been rolled out in 35 countries, is also available on Android devices.
Martin said Pokemon Go’s ratio of paid users to total users was 10 times that of Candy Crush, the hit game from King Digital that generated more than US$1 billion of revenue in both 2013 and 2014.
Users in the US are spending far more time playing the game than they are using Facebook or WhatsApp, according to app analytics firm Sensor Tower.
Electronics retailers have also seen a bump in sales of mobile chargers and charging cases since the launch of the game.
Additional reporting by Reuters
DECOUPLING? In a sign of deeper US-China technology decoupling, Apple has held initial talks about using Baidu’s generative AI technology in its iPhones, the Wall Street Journal said China has introduced guidelines to phase out US microprocessors from Intel Corp and Advanced Micro Devices Inc (AMD) from government PCs and servers, the Financial Times reported yesterday. The procurement guidance also seeks to sideline Microsoft Corp’s Windows operating system and foreign-made database software in favor of domestic options, the report said. Chinese officials have begun following the guidelines, which were unveiled in December last year, the report said. They order government agencies above the township level to include criteria requiring “safe and reliable” processors and operating systems when making purchases, the newspaper said. The US has been aiming to boost domestic semiconductor
Nvidia Corp earned its US$2.2 trillion market cap by producing artificial intelligence (AI) chips that have become the lifeblood powering the new era of generative AI developers from start-ups to Microsoft Corp, OpenAI and Google parent Alphabet Inc. Almost as important to its hardware is the company’s nearly 20 years’ worth of computer code, which helps make competition with the company nearly impossible. More than 4 million global developers rely on Nvidia’s CUDA software platform to build AI and other apps. Now a coalition of tech companies that includes Qualcomm Inc, Google and Intel Corp plans to loosen Nvidia’s chokehold by going
ENERGY IMPACT: The electricity rate hike is expected to add about NT$4 billion to TSMC’s electricity bill a year and cut its annual earnings per share by about NT$0.154 Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) has left its long-term gross margin target unchanged despite the government deciding on Friday to raise electricity rates. One of the heaviest power consuming manufacturers in Taiwan, TSMC said it always respects the government’s energy policy and would continue to operate its fabs by making efforts in energy conservation. The chipmaker said it has left a long-term goal of more than 53 percent in gross margin unchanged. The Ministry of Economic Affairs concluded a power rate evaluation meeting on Friday, announcing electricity tariffs would go up by 11 percent on average to about NT$3.4518 per kilowatt-hour (kWh)
OPENING ADDRESS: The CEO is to give a speech on the future of high-performance computing and artificial intelligence at the trade show’s opening on June 3, TAITRA said Advanced Micro Devices Inc (AMD) chairperson and chief executive officer Lisa Su (蘇姿丰) is to deliver the opening keynote speech at Computex Taipei this year, the event’s organizer said in a statement yesterday. Su is to give a speech on the future of high-performance computing (HPC) in the artificial intelligence (AI) era to open Computex, one of the world’s largest computer and technology trade events, at 9:30am on June 3, the Taiwan External Trade Development Council (TAITRA) said. Su is to explore how AMD and the company’s strategic technology partners are pushing the limits of AI and HPC, from data centers to