Facebook Inc is training its computers to become seeing-eye guides for blind and visually impaired people as they scroll through the pictures posted on the world’s largest online social network.
The feature, which rolled out yesterday on Facebook’s iPhone app, interprets what is in a picture using a form of artificial intelligence that recognizes faces and objects.
The iPhone’s built-in screen reader feature, VoiceOver, must be turned on for Facebook’s photograph descriptions to be read. For now, the feature is only available in English.
Photo: Reuters
The descriptions are initially to be confined to a vocabulary of 100 words, a restriction that would prevent the computer from providing a lot of details. For instance, the automated voice might only tell a user that a photograph features three people smiling outdoors, without adding that the trio also has drinks in their hands. Or it might say a photograph is of pizza, without adding that there is pepperoni and olives on top of it.
Facebook is being careful with the technology, called “automatic alternative text,” in an attempt to avoid making a mistake that offends its audience. Google learned the risks of the technology last year when an image recognition feature in its Photos app labeled a black couple as gorillas, prompting the company to issue an apology.
However, eventually Facebook hopes to refine the technology so it provides more precise descriptions and even answers questions that a user might pose about a picture.
Facebook also plans to turn on the technology for its Android app and make it available through Internet browsers visiting its site.
The Menlo Park, California, company is trying to ensure the world’s nearly 300 million blind and visually impaired people remain interested in its social network as a steadily increasing number of photographs appear on its service.
On an average day, Facebook says more than 2 billion photographs are posted on its social network and other apps that it owns, a list that includes Messenger, Instagram and WhatsApp.
Until now, people relying on screen readers on Facebook would only hear that a person had shared a photograph without any elaboration.
The vocabulary of Facebook’s photograph-recognition program includes “car,” “sky,” “dessert,” “baby,” “shoes” and, of course, “selfie.”
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