Lenovo Group Ltd (聯想) aims to double its share of the nation’s consumer PC market this year by taking aggressive measures to boost sales via its e-commerce channel and focusing on the gaming PC sector, a company executive said yesterday.
“E-commerce and the gaming sector will be our growth drivers in the Taiwanese market this year,” Lenovo Hong Kong, Taiwan and South Korea operations executive director and general manager Ivan Cheung (張偉豪) told a product launch event in Taipei.
“Online communication is a good and effective way to directly communicate with consumers. We will direct more resources toward Lenovo.com, as we see growth potential via e-commerce in Taiwan,” Cheung said.
About 20 percent of the nation’s PC products last year were sold over the Internet and the ratio is to continue to grow this year on the back of the increasing use of online shopping, Cheung said, citing research results.
In light of the growth potential in e-commerce, Lenovo in November last year launched an online store and recently added more products to it, he said.
Cheung said Lenovo sells about 1,000 PCs through its online stores in Hong Kong and South Korea every quarter, and the company expects to achieve a similar performance in Taiwan.
Direct online communication with consumers allows the company to understand more about consumer preferences in each nation and helps Lenovo design better products in the future, he said.
Lenovo also sees huge growth potential in Taiwan’s gaming PC market and plans to launch new gaming products next quarter, Cheung said.
“In a bid to expand our presence in the gaming market, we will cooperate with well-known gaming accessory maker Razor [Inc] to introduce new desktop products in Taiwan in the middle of next month,” he said.
In addition to desktops, Lenovo is to launch new gaming notebooks next month, he added.
Lenovo had about 4 percent share of the Taiwanese consumer PC market and a 12 percent share of the commercial PC market last year, Cheung said.
The company aims to double its share to 8 percent in the consumer PC market this year and grow its commercial PC shipments by a double-digit percentage, he said.
“We think there is still room for the consumer and commercial PC markets to grow in Taiwan,” he said.
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