Fri, Jan 15, 2016 - Page 13 News List

Dell takes aim at nation’s gaming notebook market

By Lauly Li  /  Staff reporter

Dell Inc yesterday launched two affordable gaming notebooks and two mobile workstation laptops in Taiwan in an effort to increase its share in the nation’s gaming and commercial notebook markets.

“Dell already offers its high-end Alienware gaming series in Taiwan, but the Inspiron series represents Dell’s first attempt to introduce more price-friendly gaming products to the market,” Dell BV Taiwan general manager Terence Liao (廖仁祥) told reporters on the sidelines of the firm’s year-end banquet with local media.

Taiwan’s economy would perform better this year than last year, with PC shipments remaining flat, Liao said.

In addition to introducing new laptops in Taiwan, the PC maker plans to offer more end-to-end solutions to clients in Taiwan to expand its reach in the market, Liao said.

The company last year supplied its big-data solutions to 100 universities in Taiwan and it expects it number of clients to expand this year, he said.

“We are not just selling hardware to consumers. Dell offers value-added services that combine hardware, user experience and solutions to clients,” Liao said.

The company plans to optimize its technologies, talent, finances and partners to provide differentiated products to the Taiwanese market this year, he said.

Global PC shipments saw an annual decline of 10.6 percent to 71.9 million units last quarter, while Dell’s shipments fell 5.7 percent to 10.16 million units from a year earlier, International Data Corp statistics showed.

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