Wed, May 20, 2015 - Page 14 News List

LG aims for wider market share with flagship G4 launch

By Lauly Li  /  Staff reporter

A model holds up the new LG G4 at its Taipei launch yesterday.

Photo: CNA

South Korea’s LG Electronics Inc is optimistic that it could capture 5 percent of the Taiwanese smartphone market by sales this quarter after its flagship G4 phone hits the market next month.

“We aim to sell between 250,000 and 300,000 units of G4 within a year in Taiwan,” LG Taiwan CEO and president Jason Lee said on the sidelines of the G4’s launch in Taipei yesteday.

LG smartphones took 2 percent of the local market by sales in the first quarter.

Although the G4 was launched a few months later than its peers — such as HTC Corp’s (宏達電) One M9 and Samsung Electronics Co’s S6 and S6 Edge — LG expects its annual phone shipments to Taiwan to grow by 30 percent this year.

“Consumers tend to change high-end smartphones in a short period of time,” Lee said.

LG Taiwan mobile business official Eason Shao (邵維君) said the 5.5-inch curved display and impressive camera performance of the flagship phone, which is priced at NT$20,900 (US$682), would attract “heavy” smartphone users.

The G4 features a 16-megapixel front camera with F1.8 aperture and optical image stabilization function, making it easier to shoot photographs in a low-light environment, Shao said.

Lee said LG plans to invite popular South Korean actor Lee Min-ho to Taiwan in the second half of the year to promote the G4.

LG will continue with its dual-flagship strategy this year, with plans to launch a second flagship model before the end of this year to attract different types of consumers, he said.

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