ARM Holdings PLC, which has technology that is in more than 95 percent of smartphones, said new chip designs will improve graphics and processing power, making it easier to play high-definition games and videos on mobile devices.
ARM’s Cortex A72 is available to customers now and phones featuring it will debut next year, the company said on Tuesday at a presentation in San Francisco.
The A72 will give chipmakers the ability to build processors with 50 times more power than top-tier smartphones had five years ago, ARM said.
The UK company is trying to help its customers and their phone-maker clients add new features that will keep consumers trading up to new smartphone models, sustaining growth in a market that ships more than 1 billion units a year.
The new design is part of a suite of updates for mobile technology, which also includes better graphics and access to memory for “console gaming-class performance,” ARM said.
“We are still adamant that we’re on a path where the phone becomes the primary computing device,” ARM vice president of segment marketing Ian Ferguson said.
As technology advances, smartphones will be able to replace tablets and desktop computers, he said.
Companies including Samsung Electronics Co and MediaTek Inc (聯發科) use ARM’s designs to make processors for phones. Qualcomm Inc also uses ARM designs in some of its products and licenses ARM technology for use in ones it designs itself.
ARM is counting on new technology and faster mobile networks to drive sales and overcome a slowdown in high-end smartphone growth. Demand for high-end smartphones has slowed as cheaper models sold in regions such as Asia and Africa gain users.
Smartphone unit sales grew 28 percent in the fourth quarter, helped by demand for less expensive devices in emerging markets, researcher International Data Corp said last month.
Meanwhile, Asustek Computer Inc (華碩) yesterday launched a very low cost 3G smartphone powered by an Intel Corp chipset to give first-time smartphone users an accessible option in its home market.
The 4.5-inch ZenFone C will be sold online and in retail stores at NT$2,990 (US$95), making it Asustek’s second-cheapest smartphone, behind only the 4-inch ZenFone 4 that it unveiled in January last year.
The Taiwanese company is making a push into the mainstream smartphone market this year with its low-cost ZenFone range, which is gaining traction among consumers globally, Asustek chairman Jonney Shih (施崇棠) said late last month.
Separately, the worldwide market of two-in-one detachable computers could see a leap in growth over this year as more PC brands participate in the promising product category, a Taipei-based IDC analyst said yesterday.
Shipments of two-in-one computers like Asustek’s popular Transformer line are forecast to reach 13.44 million units this year, up 55 percent from the 8.68 million units last year, IDC Taiwan associate director Helen Chiang (江芳韻) said.
The two-in-one category began gaining consumer traction last year thanks to further marketing efforts by companies such as Asustek and US software giant Microsoft Corp, Chiang said at a media briefing hosted by Microsoft to showcase Windows-based two-in-one devices.
She predicted more companies will jump into the two-in-one market this year and expand the offerings of mid-range to high-end models priced over US$700, but she said that it is hard to estimate the ratio of above-US$700 models for this year.
Additional reporting by CNA
‘BIG LOSS’: This year might see the last generation of Huawei’s Kirin chips, as their production would stop next month because they are made using US technology Chinese tech giant Huawei Technologies Co (華為) is running out of processor chips to make smartphones due to US sanctions and would be forced to stop production of its own most advanced chips, a company executive has said, in a sign of growing damage to Huawei’s business from US pressure. Huawei, one of the biggest producers of smartphones and network equipment, is at the center of US-Chinese tension over technology and security. Washington last year cut off Huawei’s access to US components and technology, and those penalties were tightened in May, when the White House barred vendors worldwide from using US
CORPORATE SCANDAL: Cathay Life has invested NT$13.3 billion in Bank Mayapada since 2015, but the latest loss of NT$8.8 billion has completely written off its investment Cathay Life Insurance Co (國泰人壽) yesterday said it would recognize an investment loss of NT$8.8 billion (US$298.1 million) in Indonesia’s Bank Mayapada Internasional Tbk PT due to concerns about the lender’s operations amid a corporate scandal. The company said it would revise its earnings result for June, from a net profit of NT$6.52 billion to a net loss of NT$520 million, its first monthly loss over the past 17 months. After booking an investment loss of NT$5.2 billion in Bank Mayapada earlier this year, Cathay Life has so far recognized total investment losses of NT$14 billion in the lender, executive vice president
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) yesterday reported that revenue last month expanded 25 percent annually, but fell 12.8 percent month-on-month to NT$105.96 billion (US$3.59 billion). In the first seven months of this year, the chipmaker’s revenue surged 33.6 percent to NT$727.26 billion, compared with NT$544.46 billion a year earlier. TSMC has said it aims to grow its revenue by more than 20 percent this year. The company has since May 15 stopped taking new orders from Huawei Technologies Co (華為), its second-biggest customer after Apple Inc, due to the US’ restrictions on exports containing US technologies. TSMC has no plans to
The US stock market has been on a tear, yet the country’s economy is in the dumps. So why do so many people believe — undoubtedly incorrectly — that the stock market has decoupled from reality? The economy many people experience, while bleak, is local, personal and, for the most part, either not publicly traded or plays only a small part in the stock market’s moves. To explain why these personal experiences have so little effect on equity markets, we must look more closely at the market role of the weakest industry sectors. The surprising conclusion: The most visible and economically vulnerable