Fri, Jan 23, 2015 - Page 15 News List

Google mulls direct sales of wireless phone plan: reports


Google Inc is planning to sell wireless phone service directly to consumers using the networks of Sprint and T-Mobile, reports published on Wednesday said.

If everything falls into place, Google could offer discounted wireless data plans that would pressure other major carriers to offer better deals and services or risk losing customers.

More affordable plans, in turn, could bring more people online, something that Google is trying to do because it runs the Internet’s dominant search engine and largest advertising network.

The company based in Mountain View, California, would profit from a potentially larger audience for its services.

Google also implants its services in its Android mobile operating system, the mostly widely used software on smartphones.

Both the technology news site The Information and the Wall Street Journal reported Google’s intention to become a wireless service provider. The reports cited unnamed people familiar with the matter.

Representatives from Google, Sprint Corp and T-Mobile US Inc declined to comment on the reports.

It is unclear how widely Google plans to sell wireless plans to smartphone owners or when the service would launch. The company is already selling an ultra-fast Internet and cable TV service directly to homes, but that Google Fiber product so far is only available in parts of Kansas City, Kansas; Kansas City, Missouri; Provo, Utah; and Austin, Texas.

Google’s plans to make its entry into the wireless Internet market by buying access on the networks of Sprint and T-Mobile is known as a mobile virtual network operator agreement. Google will probably still have to set up its own operations to handle customer service and billing, an area in which the company does not have much previous expertise.

Leasing space to Google represents a calculated risk by Sprint, the third-largest wireless carrier, and T-Mobile, the fourth largest. While a deal with Google figures to boost their revenue, it also opens the door for a deep-pocketed company that could turn into a competitive threat.

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