Tue, Dec 30, 2014 - Page 13 News List

Acer grabs market share in Brazil, leading vendors

By Lauly Li  /  Staff reporter

Acer Inc (宏碁) said it was the No. 1 consumer laptop vendor in Brazil with a 16.2 percent market share last quarter, citing International Data Corp (IDC) figures.

Acer said its market share in Brazil, the world’s No. 4 PC market, rose 16.54 percentage points from the prior quarter’s 13.9 percent, while laptop sales grew 18.6 percent.

The firm declined to disclose sales figures.

“A strong product portfolio is resonating and gaining trust with customers in Brazil, leading the firm to become the top provider of portable consumer PCs in the nation,” Acer Brazil general manager Germano Couy said in a statement released on Friday last week.

He said Acer’s solid relationships with major clients and strong brand equity also helped it reach its market position.

Less than one-third of Brazilian households own a PC, so there is tremendous potential for growth in the market, Couy added.

Acer sells devices in Brazil via retail, Internet and wholesale channels. It locally assembles most of its notebooks for the Brazilian market, it said.

In related news, in a Dec. 18 statement, Acer said it has again been selected to collaborate with the Chilean Ministry of Education’s “I Select My PC” program, in which Acer is to supply up to 60,000 PCs to top students from economically deprived areas.

The program has been offered since 2008. PCs are awarded based on a student’s academic capabilities and future leadership potential. Students are free to decide which computer and brand they prefer.

Acer Pan America president Emmanuel Fromont said this is Acer’s fourth year in the program and its products were selected by nearly 75 percent of participants this year.

“This program gives deserving students access to technology, which in turn gives them great new opportunities and significantly enhances their lives,” Fromont said.

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