Mon, Dec 01, 2014 - Page 13 News List

Acer expecting 40 percent sales growth for IT Month

By Lauly Li  /  Staff reporter

Visitors look at notebook computers on the opening day of the IT Month trade show at the Taipei World Trade Center in Xinyi District yesterday. The show is scheduled to run until Sunday.

Photo: CNA

Acer Inc (宏碁) is confident that its sales volume at the IT Month trade show will grow 40 percent year-on-year this week, as the event’s organizers expect more than 900,000 visitors to attend this year.

The annual information technology trade show, which opened in Taipei on Saturday, features a wide range of new electronic gadgets, wearable devices, 3D printers, “smart” home appliances, cloud-technology applications and technology related to the Internet of Things from 350 exhibitors.

Among these will be Acer’s 13.3-inch Aspire R13 convertible notebook, which can switch between laptop and tablet configurations. The product features two separate hinge mechanisms that work together to allow transitions between six different user modes.

The computer maker also displayed its new 7-inch “phablet,” the Iconia Talk S, at the show in the Taipei World Trade Center. The device comes with Acer’s Build Your Own Cloud application, allowing users to sync and access data across their smart devices wirelessly.

“We are expecting a sales volume increase of 40 percent this year from last year,” Acer Taiwan Regional Operation president Towny Huang (黃鐘鋒) said at a product launch ceremony on Saturday, but did not give exact sales figures.

Acer is offering substantial discounts at IT Month to boost its sales, as the company marked down its 13.3-inch Aspire V3-371 notebook computer by NT$6,000 (US$193) to NT$21,900 and cut the price of its 15.6-inch Aspire V Nitro notebook computer by nearly NT$7,000 to less than NT$30,000.

Lenovo Group Ltd (聯想), the world’s biggest computer maker, also used discounts to attract visitors’ attention.

The Chinese company provided a 50 percent discount on eight of its Lenovo IdeaPad Yoga 11 computers for early-bird visitors to IT Month.

In addition to electronic gadgets and communication devices, Honda Taiwan Co (台灣本田) — which is taking part in the annual IT event for the first time — showing off its efforts to develop interface technology for be used in automotive dashboards which is able to link vehicles and drivers’ smartphones.

IT Month is set to run through Sunday and is scheduled to move to Greater Taichung on Friday next week, to Greater Kaohsiung on Dec. 25 and Greater Tainan on Jan. 1.

Separately, Yuanta Securities Investment Consulting Co (元大投顧) predicted global PC shipments could decline by up to 5 percent this quarter from last quarter — dragged down by Acer’s weakening growth in shipments.

“Acer shipped too many products to distributors in Europe in the last quarter, but the demand for notebooks in Europe slowed at the end of last quarter,” a Yuanta analyst who declined to be named told the Taipei Times by telephone.

The analyst said that as Europe’s demand remains relatively soft, Acer would not ship products unless distributors unload growing inventories and that this would sequentially affect the company’s performance this quarter.

According to the latest data released by International Data Corp (IDC) last week, Acer’s PC shipments totaled 6.63 million last quarter, up 11.4 percent from a year earlier.

Global PC shipments totaled 78.5 million units last quarter, down 0.5 percent year-on-year, according to IDC.

The Yuanta analyst said that the global PC industry is expected to see flat growth next year as there is “no specific growth driver or exciting catalyst.”

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