Tue, Nov 11, 2014 - Page 13 News List

HTC, Samsung push online phone sales

Staff writer, with CNA

South Korea’s Samsung Electronics Co and Taiwan’s HTC Corp (宏達電) are stepping up their online smartphone sales in a departure from their usual approach of releasing new phones first through retail stores or telecom operators.

Samsung’s Taiwan unit said it has worked with Yahoo Taiwan since 2010 to sell a variety of products, including smartphones, tablets and digital cameras, and that it is expanding its retail network for mid-tier and entry-level phones to take on the challenges of Taiwan’s fast-growing 4G market.

Andy Tu (杜偉昱), general manager of Samsung Taiwan’s mobile communication team, told reporters recently that smartphones sales accounted for 11 percent of Taiwan’s overall e-commerce market in the first eight months of the year, up from 6 percent during the same period last year.

Citing data from market research firms, Tu said sales of Samsung smartphones priced between NT$5,000 and NT$10,000 have jumped 40.6 percent since 2012, as “affordable” phones remain popular on e-commerce platforms.

Meanwhile, HTC has had great success in selling its Desire 816 in China through partnerships with two major online shopping malls — Jingdong (京東) and Suning (蘇寧) — receiving more than 1 million pre-orders in the first week when the phone went on sale in March.

HTC said it was considering allocating more resources to e-commerce platforms as part of a marketing push into China.

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