Sat, Jul 12, 2014 - Page 15 News List

New Microsoft chief vows to shake up the company

AFP, SAN FRANCISCO

Microsoft Corp chief executive Satya Nadella on Thursday called on workers to rise to the challenges of a fast-changing technology world and ready themselves for changes at the company.

In a lengthy e-mail sent to workers less than two weeks ahead of Microsoft releasing its quarterly earnings report, Nadella mixed encouraging words with a vow to shake-up the company and its culture.

“Tired traditions will be questioned,” Nadella said in the e-mail, a copy of which was shared with reporters.

“Our priorities will be adjusted,” he said.

From how the company is organized to job responsibilities and hires, changes should be expected, according to Nadella.

He again stressed a vision of adapting Microsoft to a “mobile-first, cloud-first world” and said that “nothing was off the table” when it came to achieving that goal.

The Redmond, Washington-based company also foresees mergers and acquisitions.

“If you want to thrive at Microsoft and make a world impact, you and your team must add numerous more changes to this list that you will be enthusiastic about driving,” Nadella said in the e-mail.

Microsoft will remain true to Xbox video game consoles as well as Surface tablets and Windows-powered smartphones that have had less success in the market, according to the company chief executive.

“The combination of many devices and cloud services used for generating and consuming data creates a unique opportunity for us,” Nadella said.

“We will reinvent productivity for people who are swimming in a growing sea of devices, apps, data and social networks,” he added.

Outlined aims included delivering more natural ways to interact with computers and marketing devices that show off capabilities of the company’s software.

In February, Nadella replaced Steve Ballmer at the Microsoft helm. He quickly called for the company founded in 1975 to think more like a startup.

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