Asustek Computer Inc (華碩), the world’s fifth-largest PC vendor, is aiming to boost its share of Taiwan’s touch-enabled laptop market with a new rotatable notebook launched yesterday.
The Asus Transformer Book Flip has a 360-degree rotatable touchscreen with a 1,920 x 1,080 full-HD resolution.
The laptop will go on sale later this month starting at NT$34,900 (US$1,166) for a 13-inch model and NT$33,900 for a 15.6-inch model, the company said.
Touch-enabled laptops accounted for about 10 percent to 15 percent of the nation’s overall laptop shipments last year and increased to about 20 percent to 25 percent in the first half of this year, Asustek product manager Sally Chen (陳怡君) said.
The company was ranked the top vendor of touch notebooks in Taiwan last year with a market share of more than 40 percent, but that has not stopped it from setting the bar higher this year with a target of 60 percent by the end of the year.
“We plan to expand our offering of touch notebooks that feature better designs for touch scenarios,” Chen told reporters at the launch publicity event for the new computer.
The Transformer Book Flip line was unveiled early last month at the Computex Taipei trade show as Asustek’s answer to China-based Lenovo Group Ltd’s (聯想) Yoga range, touted as the world’s first touch notebook series equipped with a 360-degree rotatable screen.
Lenovo’s versatile Yoga line has become popular since its launch in October 2012 because it offers consumers the convenience of a tablet with the stability of a laptop.
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