Wed, Jun 04, 2014 - Page 13 News List

Hotai maintains No. 1 car vendor spot

By Camaron Kao  /  Staff reporter

Leading car vendor Hotai Motor Co (和泰汽車) saw its local market share rise to 34.1 percent last month, from 33.1 percent in April, thanks to strong sales of its Altis and Vios sedans.

Hotai, which distributes Toyota and Lexus models, sold 12,518 cars last month, up 10.4 percent from the previous month and 19.3 percent from a year ago, according to the data communication branch of Chunghwa Telecom Co (中華電信).

Altis sales increased to 4,068 units last month, topping all models sold that month, the data showed. The figure was up 15.1 percent from a month earlier and up 19.7 percent from a year ago.

Sales of the lower-priced Vios, with a remodeled version launched on April 1, rose 23.2 percent to 1,662 units last month from the previous month and surged 1.52 times from the previous year, data showed.

“We began bigger promotions last month to boost sales for this summer,” Hotai spokesman Fred Hsieh (謝富來) said by telephone, adding that the company aims to maintain a market share of more than 34 percent this quarter.

The company expects unit sales to reach about 12,000 this month, accounting for about one-third of the total market, Hsieh said.

Yulon Nissan Motor Co (裕隆日產), which distributes Nissan and Infiniti cars, placed second again last month, selling 4,063 cars and taking a market share of 11.1 percent, data showed.

The figure was down 2.7 percent from a month ago, but up 21.9 percent from a year ago.

Meanwhile, Honda Taiwan Co (台灣本田), the nation’s fifth-largest car distributor, saw sales jump 61.5 percent to 1,951 units from a month ago, but this was 3 percent lower than the previous year.

The company attributed the sequential increase to strong sales of its CR-V sports utility vehicle, which surged 36 percent to 1,022 units last month, and Civic sedans, sales of which rose more than twice to 529 units last month.

Because many car vendors began providing larger perks and promotions to increase sales, total car sales last month rose to 36,724 units, up 7.3 percent from a month earlier and 19.9 percent from a year ago, data showed.

From January through to last month, overall car sales rose 13.8 percent to 170,365 units from a year ago, data showed.

This story has been viewed 1476 times.

Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TOP top