Mon, Mar 31, 2014 - Page 13 News List

Japanese shoppers brace for tax hike after long deflation


Japan is bracing for its first sales-tax rise in years, with last minute shoppers buying up a host of goods from gold to ice cream, as the government tries to tackle its crushing national debt.

Millions of shoppers are making a mad dash to stores ahead of tomorrow’s tax rise to 8 percent from the current 5 percent amid fears the increase could spark the return of a protracted economic slump.

The last time Japan brought in a higher levy in 1997, it was followed by years of deflation and tepid economic growth.

A key worry is that Japan’s last tax rise deterred consumers and foreshadowed the drop into a cycle of falling prices — although other factors, including the Asian financial crisis, were also blamed. The slowdown saw Japan’s powerhouse economy descend into a protracted slump.

Opinion is mixed over whether history will repeat itself.

Tokyo’s special budget to counter a tax-linked slowdown and the Bank of Japan’s unprecedented monetary easing were likely to offset a drop in spending, according to some analysts.

“Daily necessities may not be affected very much by the tax hike, but demand for cars, furniture and houses is likely to drop temporarily,” Japan Research Institute vice chairman Kenji Yumoto said.

“We’ll see whether the inflation is good or bad only after we see the impact of the tax hike. If demand later recovers, that could lead to good inflation,” he added.

The tax rise — a seemingly modest increase compared with many countries’ consumption levies — has ushered in some less-than-typical shopping habits.

Staff at jewelry chain Tanaka Kikinzoku watched wide-eyed as gold sales surged five-fold this month from a year ago with customers converging on a shop in Tokyo’s glitzy Ginza district so that they could buy 500g bars for ¥2.3 million (US$22,500) apiece.

“We’ve seen unusual demand for gold,” Tomoko Ishibashi, a spokeswoman for parent company Tanaka Holdings, told reporters. “Some customers bought now to avoid the extra tax levy from April 1, but that’s not the only factor.”

With prices on the rise across the nation of 128 million, some gold-hungry customers may be betting on the perceived safety of the yellow metal, she said.

“Gold is known for its price stability and people in general aim to hold it for a long period time,” the spokeswoman added.

While some firms are absorbing the higher tax fearing a drop in customers, many others are raising prices as a sharply weaker yen has jacked up their own import costs.

Japanese beverage giants Asahi and Suntory are raising the price of vending machine bottled drinks, while QB House, a ¥1,000-a-head haircut chain, said prices will go up a full 8 percent to ¥1,080. The company reasoned that it kept its thrifty rates capped despite the last tax rise, when the levy rose to 5 percent from 3 percent.

The kids — and adults — who depend on Japan’s ubiquitous vending machines for their ice cream fix are sure to be disappointed as some of the sweet treats’ prices rise by ¥10 to ¥160 at 20,000 locations operated by Ezaki Glico.

Yet the confectioner insisted customers will not be short-changed.

“This is not just a price hike,” a company spokeswoman said. “We will update our products with higher quality or more volume.”

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