Sat, Mar 01, 2014 - Page 14 News List

Lego builds yet another record profit

CHILD’S PLAY:The Danish company escaped a crisis 10 years ago to thrive amid fanmade YouTube videos, nostalgia-driven purchases and a movie now in theaters

The Guardian

The film, which features the hit Tegan and Sara song Everything is Awesome, is taking £2 million (US$3.34 million) a day in UK cinema box offices, and has topped the US and Canadian charts for three consecutive weekends.

Next up is Knudstorp’s “pretty simple ambition” to “take the bricks all over the world.”

Lego is sold in more than 130 countries round the world, but Knudstorp admits that “we’re not really there” in many of the world’s less well-off nations.

“We see a huge opportunity to bring Lego further out into the world in the next 20 years,” Knudstorp said.

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