Wed, Jan 29, 2014 - Page 14 News List

Asustek chairman says firm is ready for new challenges

Staff writer, with CNA

Asustek Computer Inc (華碩) is prepared to take on more challenges this year as the personal computer industry is shifting its focus to cloud computing technology, chairman Johnny Shih (施崇棠) said yesterday.

Shih told employees at Asustek’s year-end party that information and communications technology industry is restructuring in its “biggest paradigm shift” from personal computing to cloud computing technology.

This year will be a “critical year” for Asustek as the company has created solid technical fundamentals, management abilities and design power in a wide product range, from motherboards to desktops, notebooks, tablets and smartphones, he said.

“We have prepared the most powerful ammunition depot, but we should stay humble because we can still improve in many areas,” he said. “We will have to further enhance our product quality and marketing in a bid to compete against other world-class companies.”

Asustek chief financial officer David Chang (張偉明) forecast that revenue will surge in the second quarter of the year on an annual basis, citing a low comparison in the same period of last year and strong demand for the company’s new smartphone lineup.

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