Thu, Dec 19, 2013 - Page 13 News List

Acer focusing on cloud services in turnaround

TRANSFORMATION:The company plans to develop a ‘build your own cloud’ platform to let users seamlessly access data stored on their PCs and mobile devices

By Helen Ku  /  Staff reporter

Acer Inc (宏碁) yesterday said it aims to become a “hardware plus software and services” seller, as the world’s fourth-largest PC vendor seeks to turn its business around in the post-PC era.

That is the first time Acer unveiled its new business strategy after the company last month tapped founder and former chairman Stan Shih (施振榮) to replace Wang Jeng-tang (王振堂) and Jim Wong (翁建仁) as chairman and CEO.

“We are embarking on this transformation based on our existing core capabilities,” Shih said in an e-mailed statement.

Acer said it plans to develop a new platform — called “build your own cloud (BYOC)” — for customers to seamlessly access data stored on their PCs and mobile devices, any time and anywhere.

The BYOC platform will come along with Acer’s customized apps aimed at helping users store their music, photos and other digital content in the cloud, the firm said.

Acer said its BYOC platform was designed to become clients’ “self-built clouds” based on the company’s internal data-storage infrastructure.

However, the company did not specify when it would launch its BYOC platform.

When the platform is established, Acer will be able to provide customers not just hardware — be it PCs, tablets or smartphones — but also software designed to store data on the platform, the company said.

“It can be said we have already sown the seeds for cloud technology long ago,” Shih said, citing Acer’s launch of a number of cloud-computing technology-powered services, including “basic computer” and “specific usage computing” as early as a decade ago.

“BYOC represents Acer’s vision to win in the era of cloud services,” Shih said.

Shih said he hoped the company’s cloud technology, built on an open platform, could spur the development of innovative applications for a higher quality of life and create value with all stakeholders.

“Acer will strive to strengthen core competencies to create value and to construct a mechanism to balance all interests,” he said.

The company’s new strategy came after two days of meetings with 40 global executives, the company said.

Despite decelerating growth of the overall PC market, Acer said it can remain one of the key players in the PC industry, as the company plans to shift to the mobile device market and provide cloud services at the same time.

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