Inside its test kitchen in El Segundo, company’s culinary ambassador Caitlin Grady stir-fried the strips with broccoli, onion, peppers and sesame oil.
“I cooked it just like a regular stir-fry, but I don’t have to worry about the meat being raw,” she said.
The company is also funded by Obvious Corp, a startup incubator founded by Twitter’s founders and Kleiner Perkins Caulfield & Byers, one of Silicon Valley’s premier venture capital firms.
“It can fit in a vegan’s diet. It can fit in a carnivore’s diet,” Beyond Meat CEO Ethan Brown said. “We’re trying to appeal to the full range of consumers that are making some shift toward healthier protein.”