Worldwide shipments of LCD TVs are expected to fall slightly this year from last year on weaker demand caused by an economic slowdown, a research report said yesterday.
Shipments have also been affected by the failure of international brands to launch new models that excite consumers, said WitsView, a research division of market information advisory firm TrendForce Corp.
WitsView said global LCD TV shipments for the year are expected to fall 1.7 percent from a year earlier to 203.1 million units.
In the third quarter, WitsView said, LCD TV shipments rose 9.9 percent from the second quarter as distributors built up inventories to meet strong demand during China’s Oct. 1 National Day holiday.
However, shipments in the third quarter were down 5.1 percent from a year earlier after China ended a year-long subsidy program on energy-efficient home appliance purchases at the end of May, WitsView said.
The third quarter is traditionally a peak season for the TV business.
For the year as a whole, shipments by South Korean TV brands are expected to rise 5.8 percent and boost their global market share to 35.1 percent.
Shipments from six major Chinese TV brands — Changhong (長虹), Haier (海爾), Hisense (海信), Konka (康佳), Skyworth (創惟) and TCL — are projected to rise 4.4 percent to help them gain a 26.4 percent share, while Japanese TV brands are seen as ending up with an 18.1 percent share, WitsView said.
In the first nine months of this year, Taiwan accounted for 16.2 percent of the TV panels purchased by South Korean TV brands, 40.3 percent of screens purchased by Chinese vendors and 31.4 percent of displays purchased by Japanese TV brands.
Meanwhile, WitsView said global shipments of ultra high-definition TVs are expected to total 2.1 million units this year, or about 1 percent of the total LCD TV shipments during the year.
The research group said the low penetration rate has largely resulted from the product’s high price, although many brands have been gearing up to more aggressively promote the new televisions.
Next year, television brands are expected to ship 16 million to 18 million ultra high-definition TVs to push the penetration rate to above 8 percent, WitsView said.