Tue, Nov 26, 2013 - Page 15 News List

Japan push to promote brands globally

BILLION-DOLLAR INJECTION:Bureaucrats are seeking to pick global brand winners under the ‘Cool Japan’ fund, which will invest in their companies using public funds

Reuters, TOKYO

Akamatsu said that the Cool Fund’s mission statement “is to invest in companies that are making their utmost efforts and would succeed overseas with some cash injection.”

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