Samsung Electronics Co plans to release a flagship Galaxy smartphone next year using a display that wraps around the edges so users can read messages or monitor stocks while looking from an angle, according to two people familiar with the plans.
The smartphone will use an upgraded version of Samsung’s technology called Youm, currently featured in the Galaxy Round handset that curves upward, the people said, asking not to be identified because the plans have not been released.
The three-sided display may be used in the S or Note series of handsets, or may be the first in a new line not yet named, the people said.
Samsung plans to have the three displays operate independently.
The world’s largest maker of handsets is fighting with Apple Inc to introduce innovative devices as they brace for a slowdown in the high-end smartphone segment, where Samsung sells about one of every three devices.
Apple is developing new iPhone designs, including bigger screens with curved glass and enhanced sensors that can detect different levels of pressure, a person familiar with the plans said on Sunday.
Samsung does not have a specific release date for the new device, the people said, with one person saying the handset is more likely to come out during the second half of next year.
The Youm technology was shown at the Consumer Electronics Show in Las Vegas in January.
The company is diversifying its product portfolio by expanding its use of flexible displays, unveiling the Galaxy Gear smartwatch and registering a design patent for eyeglasses that can answer telephone calls while the user exercises.
Samsung shares are facing their first annual decline in five years as the company becomes more dependent on smartphones amid mounting worries over slower growth and intensifying market competition.